Mediaplus is the biggest and the most powerful media agency group in Europe. Both domestically and internationally, Mediaplus operates as the House of Communication (HOC). According to this model we offer our clients individual and successful solutions developed and delivered within one HOC.
We believe that communication made by people and for people inspires and motivates people. And our goal is to provide our clients an additional value by offering an expert advice for a global growth on the media market, which is becoming increasingly complex.
Mediaplus is endowed with unique expertise and insights on different market segments, unique reseach team and specialists in every communication discipline that are required for creating strong and innovative marketing and media strategies. Every solution that we offer is precisely researched for practical and strategic insights and analysis.
Our team offers a wide-ranging base of essential solutions for our clients from all around the world – plus innovative tools in the areas of online and offline media use, media trends, customer-specific target groups and recommendations on a brand’s communication in the context of its competitive environment.
Our agency specializes on development and performance of complex campaigns in different types of media – we offer our clients the latest technologies and a wide range of instruments in media planning. We fully take on ourselves design of content and its structure and review the results of marketing activities in accordance with all relevant KPI during the whole campaign. We have official subscriptions to such industrial databases as TNS Russia (Mediascope), ESPAR Analytic and others, which helps us to analyze competitors’ strategies and offer our clients unique media expertise and optimal cost-effective solutions.
The main principles of our work are individual solutions in communication with TA, ROI-driven approach with combination of real customers’ demands, long-term cooperation with our contractors and high financial discipline, which enables us to offer our clients attractive pricing.
Our recipe for success – “Strategy produces buying”
This means we always harmonize the buying strategy with the client’s brand-specific media strategy – and not the other way around. Which is why advertising media are selected according to the media objectives and insights into target groups, rather than purely based on discount-driven space optimization. This maxim is an essential foundation that our self-image as the innovative agency for brand-specific media is built on.
We value maximum transparency and openness and always put our clients’ goals and objectives on the first place by offering them the development plan in media environment, the best terms and conditions when buying media created induvidually for each client and most importantly – that are aimed for generating of economic results. All of this help us to guarantee a success of each campaign.
Digital age makes allowances into audience's brand perception and formats of delivering key messages about the product. Mediaplus – an expert in work with digital media – provides effective and remarkable campaigns based on deep market and data analysis, which allows to instantly gain customer’s attention and lead to the final outcome.
Depending on clients’ demands we provide a wide range of services in all modern digital mediums, including behavioral advertising, performance marketing and social media ads. Our innovative, multimedia approach offers our customers a valuable competitive advantage, which can sometimes last for several years.
Open data from social media is the basis of insight marketing and subject of social media analytics (SMA).
Unlike with classic focus groups, which in terms of testing give a prepared list of theses and theories, social media analytics help to bring out what people want exactly, what they like in everyday things and what they are dreaming of. Thanks to that we unveil the whole world of unobvious marketing insights.
The creation of product that is aligned with visions and desires of target audience the most is based on millions of opinions that have went through machine processing with use of SMA instruments. The result – saving client’s time and money by creating the product that people need.
One of our agency’s profile is reputation management, which helps our clients to protect brands in social media and digital outlets. With use of different instruments in marketing and PR we develop effective strategies for brand positioning and promoting in media, including direct message delivery to target audiences.
We neutralize negative reviews, disseminate adjusted information, provide correction of company's and brand's image, monitor activities and positioning of competitors in media. Our experts use the best technologies as well as personal developments, which helps to operatively identify reputational threats, increase PR effectiveness and clients’ loyalty and support brand sales.