S7 Airlines (brand of Sibir airlines) has a broad network of routes based on their hubs in Moscow (Domodedovo) and Novosibirsk (Tolmachevo).
We faced the task to inform the target audience on opening of new S7 Airlines destinations.
During 2016, the agency planned and provided media support to promote 14 new destinations using relevant non-TV communication channels (Digital, Radio, ООН).
Besides, during 2016, we supported the S7 Airlines navigation program over the airports of Russia. The campaign was deployed on 350 sq.m of the advertising space in 16 airports of Russia in the places with the highest concentration of the target audience where materials about new routes and benefits of the airlines were posted during 330 days.
As a result of the advertising campaign that we held, Sibir airlines not only extended its flight geography, but also gained more than 280 mln additional contacts with the target audience.