In early 2016, Pochta Bank PJSC announced a tender for the placement of advertising and information materials in the press won by Media Plus agency. Our tasks for 2016 included informing the target audience on the services and benefits of the Pochta Bank brand. To do this, we used the press able to deliver a complex message and keep the audience’s attention for a longer time. Media Plus managers selected the relevant publications popular among the target audience of Pochta Bank. Advertising messages secured a sustained interest of the target audience in the products and news of Pochta Bank. Painstaking and precise search for a proper regional publication (considering the absence of relevant statistics and audience data from the market) and a high-quality campaign contributed to the deep regional penetration of the advertising message of the Pochta Bank brand with the coverage of the hard-to-reach audience of small towns.
As a result of communication through 325 regional editions, the awareness and recognition of the Pochta Bank brand increased among the target audience.
Press, Indoor, OOH