Investing in the world, in the society, in every individual, in the present and future – that’s the goal that Estel set to themselves. And the goal of Mediaplus Group is to render expert assistance to this brand via media channels. We got acquainted and started to cooperate with the cosmetics company in 2009. Before 2014, we promoted our client on the national TV. In working with Estel, our team set out ambitious goals, such as to gain the leadership in the share of voice category, to expand the target audience by attracting younger audience, and to maintain a high level of brand awareness.
As a solution, since 2015, we have included specialized TV channels and Internet in media split and increased the period of presence in communication environment. As a result, in 2015, SOV reached 34%, which brought Estel into line with leaders in this category and the CPT percent was decreased by 5%.
Beauty and Health