Softline is an international supplier of IT solutions and services that functions in the markets of Russia, CIS, Latin America, India and Southeast Asia. In 2016, Softline set a task to strengthen a market leadership in the field of software solutions for business. The tasks included the increase of audience awareness of new IT solutions for business and the entry to the markets of other CIS countries. The content digital project implemented in cooperation with one of the largest media holdings, which represented a combination of content marketing, direct advertising and online consultations for professionals, made it possible to effectively meet the identified challenges.
As a result of this campaign, more than fifty analytical materials were created, at least 136 million contacts with the target audience were made, and 24х7 online specialist support was provided. More than 600,000 of users visited the project.
Softline helps its clients to decrease their costs and grow their profit by implementing innovative IT solutions in the cloud field, in the field of security, mobility and big data analysis. Mediaplus is responsible for intelligent and effective media support on the Internet.