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SUPERMARKET "DA!"

THE IDEA

In the beginning of 2016, Yes! Product Discounter chain launched project for the retail development, and Mediaplus gave its client a full advertising support required to successfully run a campaign. We placed the advertisement on public transport, billboards and light boxes, on information posters in the elevators of residential complexes, on television in the form of news block items on regional channels. Thus, the customers of this retail store chain knew about the opening of 22 new stores in Moscow, Moscow Oblast and regions.

The promotion actions involving promoters, mass text massaging with attractive offers and weekly change of creative ideas to hold the attention of target audience ensured the brand awareness in the cities where the chain was present and helped to attract regular shoppers.

While working, we helped our client to find new shoppers, and increased brand awareness and loyalty among the target audience. Within the campaign, 85 projects have been implemented affecting the growth in the marketing indicators.

Info

Client
Yes! Product Discounter

Branch
Supermarket

Category
Press, Indoor, OOH